Join ATI2’s next Cornwall Innovation Club, ‘The Power of Play’, where we will be exploring how businesses can adopt gamification as a way to create new products, services and experiences, or enhance existing ones.

Play is a powerful driver for consumers and can be a great source of innovation. It can increase brand awareness, cultivate customer loyalty and, such as in the case of Lego Serious Play, it can even be used as a way to unlock new ideas, learn and get employees to think in new and novel ways.

Famous examples of gamification include Google, whose online learning platform Google Digital Garage encourages learners to level up, and then there’s McDonald’s with their infamous Monopoly board which entices customers back for more to complete the board.

Whether a playful approach is applied digitally or physically, gamification has been successfully leveraged by many businesses and, depending on the idea, it doesn’t have to be expensive either.

This event will look at how businesses can use gamification techniques and new technologies to innovate and will feature a range of speakers showcasing different examples that may inspire your business to harness the power of play!

If you have a small pile of Lego at home or can borrow some from a generous child, then make sure you have it to hand for this playful webinar.

Our guest speakers include:

• Jonathan Bannister – Founder of Make Happy & Lego Serious Play Facilitator

Jonathan started his business life at global advertising agency Leo Burnett in London before moving to Hong Kong in 1994, where he helped found the strategic planning department. It was in Hong Kong that Jonathan discovered his passion for running workshops and he hasn’t looked back since.

For the last ten years, Jonathan has run Make Happy, a creative facilitation and innovation agency. The focus is on helping clients foster creativity, innovation and adaptability within their teams and organisations. Make Happy do this by using a range of creative problem solving and facilitation techniques, including Lego Serious Play, Design Thinking and team building.

Jonathan is a Fellow of the RSA, a member of the Academic Council of the G5A Foundation for Contemporary Culture in Mumbai, is a trainer and facilitator in Lego Serious Play methods and teaches the foundation course at the CEF’s annual CPSI Conference at The University of Buffalo, NY.

• Katie Goode – Creative Director of Triangular Pixels

Katie Goode is Creative Director and co-founder of Cornwall based, BAFTA nominated, Develop Award winning Triangular Pixels. She started as a games designer in 2008, worked in a range of AAA and smaller studios, on first party, freemium, mobile and serious games, and has worked in XR since 2012.

Breakthrough Brit for 2018, she has a passion for new user experiences and sharing all she has learnt along the way with other developers.

• Tanuvi Ethunandan – CEO & Co-Founder of Data Duopoly

Tanuvi Ethunandan is the Co-Founder and CEO at Data Duopoly. She has previously been invited as a thought-leader in visitor flow management at Travel Technology Europe 2020 (TTE), speaking on a panel with the European Tourism Association (ETOA).

She has been recognised by travel industry leaders, including being a Finalist for the Booking.com Playmaker of the Year Awards 2020 and recognised in the technology sector, as a TechNation Rising Star Regional Winner 2021.

As a Chartered Accountant previously working at Ernst and Young, she takes the lead on the financial and business strategy at Data Duopoly. Having graduated from Cambridge University reading Economics, and completing a Masters in Entrepreneurship, she is well placed to understand the data analysis requirements for venues, which Data Duopoly provides via an interactive Analytics Dashboard.

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The Cornwall Innovation Club is a complimentary webinar delivered by ATI2 and hosted in partnership with Cornwall Chamber of Commerce. ATI2, funded by the European Regional Development Fund (ERDF), is a project led by the University of Plymouth which supports business innovation across Cornwall and Isles of Scilly.