Lyssa-Fêe Crump joins Hiyield as its new Head of Marketing: a bold move for this B Corp’s next chapter.
Hiyield, the purpose-driven digital product studio and certified B Corporation, is thrilled to announce a major new addition to its leadership team. Lyssa-Fêe Crump has joined as Head of Marketing. Known for her boundless creativity, authentic voice, and people-first approach, Lyssa is set to bring a fresh wave of energy to Hiyield’s already thriving culture.
Lyssa’s arrival marks an exciting new era for Hiyield’s marketing strategy. With 15 years of experience in digital communication, Agile marketing, and inclusive strategy, she’s not just joining the team, she’s helping shape its future.
“We’re beyond excited to welcome Lyssa to the Hiyield team,” said Matt Ville, Hiyield Founder and CEO. “Her values, leadership style, and experience align perfectly with our mission to build a more sustainable, ethical and impactful digital world. We know she’ll make magic happen”
As a proud B Corp, Hiyield doesn’t do business the usual way – and neither does Lyssa. Her track record includes leading on values-driven campaigns, embedding accessibility into digital strategies, and working with community, tech, and sustainability organisations to make meaningful change.
“Hiyield is the kind of team that doesn’t just talk about values – they live them. Joining as Head of Marketing feels like the perfect alignment of purpose, creativity and ambition. I’m excited to help amplify the brilliant work already happening here and to grow our impact in meaningful and measurable ways.”
Based in Cornwall, but working with clients across the UK and beyond, Hiyield designs and builds digital products, web apps, and websites that put people and purpose first. Adding Lyssa to the leadership team reflects the company’s continued commitment to growth, innovation, and impact, without compromising on ethics.
