FutureDotNow unveils a new evidence-led report revealing what motivates workers to build digital skills, the barriers they face, and the strategies that truly work.
- Credible, evidence-led insights: Developed with the Behavioural Insights Team and supported by the Department for Science, Innovation and Technology, the report draws on 100+ academic papers and interviews with leading employers.
- 15 clear recommendations: Nine are strongly backed by evidence, six show promise, and four are flagged as ineffective – helping employers avoid costly missteps.
- Real-world impact: Eight compelling case studies showcase successful digital upskilling strategies in action.
- Strategic asset for employers: Designed for HR, L&D, Digital Transformation, Tech and IT professionals to accelerate workforce capability.
- FutureDotNow leads the way: Cementing its role as the UK’s essential digital skills authority, FutureDotNow offers tools and insights to drive national progress
FutureDotNow, the UK’s leading coalition for essential digital skills in the workforce, today launches ‘Learning that clicks’, a landmark report developed in partnership with the Behavioural Insights Team and supported by the Department for Science, Innovation and Technology.
This new report is a strategic resource for employers, revealing what truly motivates workers to improve their digital skills, the barriers that hold them back, and the proven strategies that make upskilling programmes succeed. It offers 15 clear recommendations for designing impactful digital skills initiatives – nine strongly backed by evidence, six showing promise, and four flagged as ineffective.
Recent data shows UK industry would see an annual profitability boost of £8.5 billion from building the essential digital skills of the workforce and the UK economy could see an annual increase of more than £23 billion p.a. This report is an important new tool for supercharging digital skills across all sectors.
The report also features eight powerful case studies from major employers, showcasing how theory translates into real-world success. From HR and L&D to Digital Transformation and IT, ‘Learning that clicks’ is a must-read for any business looking to build a digitally confident workforce.
To mark the launch, FutureDotNow and the Behavioural Insights Team will host a webinar on 25 September, offering a deep dive into the report’s findings and practical guidance for implementation.
Liz Williams MBE, Chief Executive of FutureDotNow, said:
“At FutureDotNow, we’ve always known that closing the UK’s essential digital skills gap isn’t
just about providing access to training – it’s about understanding how to bring people
alongside, how to motivate them, and how to make learning click.
“This new report brings this understanding to the surface as a tool for employers. The
findings are actionable and grounded in real-world experience. From the power of peer
support and job-specific training to the importance of removing barriers like time and
permission.”
- Download the report at FutureDotNow website
- Register for the launch webinar
- Connect with FutureDotNow to access exclusive resources and join the coalition
