Teaching Technical Experts to Speak to Mere Mortals Masterclass

Split across two sessions (25th & 26th March, 3pm - 4:45pm) this workshop has been designed for technical founders, scientists, researchers, engineers, and data-driven professionals...really, anyone who needs to translate complex ideas into clear, compelling messages for non-technical audiences. Often, the people who hold the keys to success - investors, customers, partners, and decision-makers - aren’t experts in your field. If they don’t understand what you do, they won’t support it.

Many brilliant ideas go unheard or unappreciated simply because they aren’t communicated effectively. This workshop will give you the tools, insights, and confidence to craft messages that engage, persuade, and resonate.

What You’ll Learn:
✔ Harness the power of storytelling to make your message stick
✔ Identify different types of audiences and tailor your approach to each
✔ Craft the right message - what to say, when, and what to leave out
✔ Simplify complexity - help others "get it" by thinking like your audience
✔ Avoid the four common pitfalls that lose an audience’s attention
✔ Use proven strategies from top presenters to enhance clarity and impact
✔ Read the room - monitor your audience and adjust when needed
✔ Present with confidence, clarity, and credibility

Chuck Goldstone is a renowned communications strategist, storyteller, and author with a rich background in media, business, and academia. Over the years he has helped startups and organisations worldwide craft compelling narratives, secure funding, and connect with key audiences. His pioneering communication models have been taught in workshops, masterclasses, and university programs, empowering technical and business leaders to simplify complex ideas and engage investors, customers, and partners effectively.
With a career spanning media, corporate strategy, and public speaking, Chuck has worked with major brands like Pepsi, Fidelity, IBM, and the U.S. Air Force, making this workshop a must attend!

As this training is Part-Funded by the UK Shared Prosperity Fund there will be some paperwork for attendees to complete (this only needs completing once and not required for every masterclass).

This project is part-funded by the UK Government through the UK Shared Prosperity Fund. Cornwall Council has been chosen by Government as a Lead Authority for the fund and is responsible for monitoring the progress of projects funded through the UK Shared Prosperity Fund in Cornwall and the Isles of Scilly.